Codebreak
Codebreak is the marketing agency Joel Stone co-owns. Now in its eleventh year, it has served more than 1,000 businesses, generated more than £400m in attributed sales, and helps owner-managed service businesses turning over £750k to £5m break through their ceiling.
What Codebreak does
Done-for-you marketing that creates demand and turns it into sales. That means paid advertising, funnels, follow-up, automation and the strategy that joins them up, so growth comes from a system the business can scale.
Codebreak also builds websites designed to convert, and gets businesses found in Google and in the answers AI tools give (the work the industry calls SEO, AEO and GEO).
Who Codebreak works with
Owner-managed service businesses turning over £750k to £5m. They've grown on hard work and reputation, and they need demand they can switch on, measure and scale.
Case studies
4×
Enquiries, at a third of the cost each
£200k+
Well over £200,000 a month in sales, up from £2,500
“These guys have a world-class marketing team built in, ready to go. I don’t have to teach them anything. I don’t have to lead them.”
45%
Up about 45% on her latest launch, in a year her peers reported falling sales
“Codebreak have got us through those times. And now we have just had our biggest launch by far.”
£250k+
In enquiries from leading brands
“I had a phone call from a senior buyer at Hugo Boss who had found our website, thought we looked amazing, and wanted to invite us to be part of the tender programme.”
24 hrs
Notice to run an in-person Meta Ads workshop, after the previous provider let them down
“I have someone as part of my team that my customers and clients can turn to when they are stuck. And of course, when your clients generate results, they tend to stay longer.”
How Joel built it
Joel started out designing logos and websites for local businesses, and won his first jobs by asking them for raffle prizes for the local football team. He learnt Meta and Google advertising as they took off, merged with a copywriting agency to form Codebreak, and went from a local agency to an international one.
Today Codebreak brings in leading entrepreneurs and experts to train its cutting-edge team. In 2025, to mark ten years, Joel took the whole team to Disney World, Florida.
Joel or Codebreak?
Codebreak runs your marketing for you, month after month. Joel's own work is a separate thing: keynotes for your event, and top-level AI consultancy for the owners and boards of businesses turning over £5m or more. If you're not sure which you need, say so on the enquiry form and the right person will pick it up.